Step onto one of Dorset’s most famous streets and experience the charm of Gold Hill in Shaftesbury. Known for its steep cobbled slope, stunning views over the Blackmore Vale, and historic character, Gold Hill has captured hearts for generations — and is one of the county’s most photographed landmarks.
Whether you’re visiting for the perfect photo opportunity, a scenic stroll, or a touch of history, this guide will help you make the most of your trip to this iconic Dorset spot, including the best viewpoints, nearby attractions, and practical tips for your visit.
Getting To Gold Hill
If you’re visiting Shaftesbury and thinking of visiting Gold Hill, then you’ll be pleased to know there are a good variety of car parks in Shaftesbury.
One of the nearest car parks in Bell Street Car park, located at SP7 8AP. From the car park, you can walk towards the High street and the turning right opposite the charter market towards Gold Hill.
History Of Gold Hill
Gold Hill became famous from the Hovis bread advert. The advert showed a young boy pushing his bike with his basket of bread up the cobbled streets of Gold Hill. Because of this, Gold Hill is often referred to as Hovis Hill.
Visiting Gold Hill
Tourists who visit Shaftesbury in Dorset will no doubt also be there to visit Gold Hill and enjoy the view. If you’re visiting this iconic Dorset landmark that has appeared on TV, you can also take advantage of the loaf of bread attraction at the top of the hill which makes a great photo opportunity.
Why not stop and enjoy the views across the Blackmore Vale from the top of the hill.
This is a mainly pedestrianised hill lined with 18th century cottages. Start your adventure at the top of Gold Hill and walk down the cobbles to explore some more of Shaftesbury whilst you visit.
Nearby Gold Hill
To make the most of your visit to Gold Hill, why not visit The Salt Cellar. Situated right at the top of Gold Hill, this is a coffee shop with a view in Dorset.
Standing at the top of Gold Hill, you will also be close to the Gold Hill Museum. If you’re interested in the history of Shaftesbury, then this Dorset museum offers FREE entry.